Great exhibition design is not limited to museums and galleries; it extends its influence to trade shows, corporate events, and festivals. The principles of storytelling, immersion, and visual impact find their place in diverse settings, allowing businesses and organizations to communicate their values, products, and messages with unrivalled impact. At its core, brand activation design is about activating a brand’s essence and values in the minds and hearts of consumers. It involves developing creative and innovative campaigns and events that authentically represent the brand’s identity while resonating with its target audience.
At DNA we have worked with thousands of global brands and partnered with many agencies to deliver industry leading exhibition design proposals and brand activations.
Design of immersive and themed environments is an art form in itself, merging the realms of architecture, interior design, and curatorship. It is a meticulous process that goes beyond the mere display of artifacts, aiming to ignite emotions, provoke thoughts, and forge deep connections between the audience and the subject matter. At DNA we thoughtfully craft experiences to take audiences on a journey and bring our clients visions to life.